A diamond is Forever!

A Diamond is forever

By

Samuel Friedman

Whenever you turn on the television, pick up a newspaper, or read a magazine from Thanksgiving to Valentines’ day, you cannot help but to find a diamond advertisement. They use various techniques to make us believe that the only way we would ever keep the love of our life is by buying her a diamond. They play on the insecurities people have when it comes to keeping someone they love. Diamond advertisements also create artificial relationship problems, which would not exist, if they were not paraded in our faces all of our life.
The diamond people make many assumptions in diamond advertisements. The two diamond advertisements I have attached are perfect example of playing on the insecurities of love. They use multiple logical fallacies in all of their advertisements to make us think that buying a diamond is the only way we will be happy with the one we are ‘destined’ to be with. They clever public relations people make us believe that if we don’t buy the one we love a diamond, there love they have for you, would evaporate. This in most cases is not true. If this was the truth with your partner and she believes that she needs a diamond to love you, than it probably is not love at all and you should just run as far away from that person as you can. Love should not be bound by a physical symbol. Love is an emotion and a feeling and should be completely separate from physical objects. Love is shown through your everyday actions and the words you use, not something you find in a store, which may or may not be drenched in the blood of the continent it comes from.
They use multiple logical fallacies in every inch of their advertisements. The one they love to use the most, but not limited to are false analogies. They scare you into thinking that if you don’t buy the one you love a diamond, she will cease to love you. This is very prevalent in the “She wants you” advertisement that is attached. They are saying if you want more time for yourself and you want her to leave you alone, buy her a diamond and you can go out and drink with your comrades. They compare things that are not comparable. A good relationship should be built on letting one another be happy, while not being selfish. You should not have to buy your girlfriend or wife a diamond, if you want to go watch the game. The advertisement makes it seem, she will leave you alone to go drinking with your buddies as long as you buy her an expensive diamond, which is fundamentally flawed thinking process.
In the “Lisa” advertisement that is attached, they use the logical fallacy, Bifurcation, which is a logical fallacy that makes the thoughtless think they have only one option in a situation, where other options exist. The public relations perpetrators do it in that advertisement by saying that if you want to keep Lisa ‘spellbound’ and keep her from cheating because she has a “wild imagination” that you have to buy her a diamond to keep her from straying from the pack. The advertisement portrays that there is only one choice. You have to shove a diamond on her hand or she is gone and out of your life forever. They are playing on the insecurities one has when it comes to love.
The diamond companies spend millions upon millions of dollars to convince us that the only way to find love in our depressing existence is tied to expensive diamond jewelry. They have advertisement executives think of new ways everyday to tell us we are less of a love to our significant other if we don’t buy them a diamond that cost two or three months of salary.. They have been very successful in convincing the population that this sentiment is true. They use logical fallacies and propaganda to convince little girls that diamonds are a symbol of love. They also make little boys think that the only way they can maintain love with another person is by buying them an expensive piece of jewelry. They convince us love is shown through objects and trips, not through words and actions, like it ought to be.